Effective B2B and Trade Marketing Strategies Course

Introduction

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favourable position within the marketplace. This is only made possible if the organisation has a good understanding of business practices, the regulatory framework and internal ethic code.

 

Duration

5 Days

 

Course Objectives

By the end of the training, participants will:

o     Have a greater appreciation and understanding of how you can more effectively market your products and services on a B2B perspective

o     Develop better sales/marketing activities to maximise returns on investment

o     Clearly define the difference between consumer needs and customer needs to heighten purchase decisions

o     Develop powerful communication tools to support trade initiatives

o     Achieve higher levels of customer commitment for your sales/marketing initiatives

o     Develop simple yet effective processes that align your strategies to those of your target customers

Topics to Be Covered

• Understanding the Market & Customers
• Understanding Cultural Differences and Relationship Marketing.
• Basic Contract.
• Trade Marketing.
• Ethical Challenges and Regulations

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: training@upskilldevelopment.com Tel: +254 721 331 808

Training Venue 

The training will be held at our Upskill Training Centre. We also offer training for a group at requested location all over the world. The course fee covers the course tuition, training materials, two break refreshments, and buffet lunch.

Visa application, travel expenses, airport transfers, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Upskill certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: training@upskilldevelopment.com, +254 721 331 808 

Terms of Payment: Unless otherwise agreed between the two parties payment of the course fee should be done 3 working days before commencement of the training so as to enable us to prepare better

Online/ On-site (Nairobi, Kenya) Training Schedule