Community-Based Health Promotion and Social Behavior Change Course

Course Introduction

Community-Based Health Promotion and Social Behavior Change is a practical and evidence-driven course designed to strengthen the capacity of practitioners to improve health outcomes through community engagement and behavior-centered interventions. It focuses on empowering communities to take charge of their own health and wellbeing.

The course explores key principles of health promotion, including disease prevention, risk reduction, and healthy lifestyle adoption. Participants will learn how social, cultural, and environmental factors influence health behaviors and how to design interventions that address these determinants effectively.

A strong emphasis is placed on social behavior change communication (SBCC) strategies, including interpersonal communication, community mobilization, and mass media campaigns. The course demonstrates how behavior change theories can be applied in real-world community health programs.

Participants will also examine participatory approaches to health promotion, ensuring that communities are actively involved in identifying health challenges and designing solutions. It highlights the importance of trust, cultural sensitivity, and local ownership in achieving sustainable behavior change.

The training integrates monitoring and evaluation tools for assessing health promotion interventions and behavior change outcomes. Participants will learn how to measure impact, track progress, and adjust strategies for improved effectiveness.

By the end of the course, participants will be able to design, implement, and evaluate community-based health promotion and behavior change programs that improve public health outcomes and strengthen community wellbeing.

Duration

5 days

Who Should Attend

• Public health officers
• Community health workers
• NGO health program managers
• Health promotion specialists
• Social and behavior change communication officers
• Government health ministry staff
• Nutrition and maternal health practitioners
• Disease prevention and control officers
• Donor and development agency health specialists
• Community mobilizers and outreach workers

Course Objectives

• Strengthen participants’ understanding of community-based health promotion principles and their role in improving public health outcomes and wellbeing.
• Equip participants with skills to design and implement effective social behavior change communication strategies in community health programs.
• Build capacity to analyze health determinants including social, cultural, and environmental factors influencing behavior.
• Enhance ability to design participatory health promotion interventions that engage communities in decision-making processes.
• Develop competencies in applying behavior change theories and models in real-world health programs.
• Strengthen participants’ ability to conduct effective community mobilization for health awareness and prevention.
• Equip participants with tools to design culturally appropriate health communication strategies.
• Improve capacity to monitor and evaluate health promotion and behavior change interventions.
• Enhance ability to integrate digital and media tools in health promotion campaigns.
• Provide strategies for scaling successful community health promotion models for broader public health impact.

Course Outline

Module 1: Introduction to Health Promotion

• Understanding concepts of health promotion and disease prevention
• Exploring global and community health challenges
• Identifying determinants of health in communities
• Linking health promotion to sustainable development goals

Module 2: Social Determinants of Health

• Understanding social, economic, and cultural health determinants
• Analyzing how environment influences health behavior
• Identifying vulnerable populations and health disparities
• Designing interventions targeting health inequalities

Module 3: Behavior Change Theories and Models

• Understanding key behavior change theories and frameworks
• Applying health belief and social learning models
• Designing theory-based health interventions
• Translating theory into practical community programs

Module 4: Social and Behavior Change Communication

• Developing effective SBCC strategies for communities
• Using interpersonal communication for behavior change
• Designing mass media health campaigns
• Strengthening messaging for diverse populations

Module 5: Community Mobilization Strategies

• Engaging communities in health promotion activities
• Organizing outreach and awareness campaigns
• Building trust and participation in health programs
• Strengthening local leadership in health initiatives

Module 6: Maternal and Child Health Promotion

• Promoting maternal and child health practices
• Reducing maternal and infant mortality risks
• Encouraging immunization and nutrition practices
• Strengthening reproductive health awareness

Module 7: Disease Prevention and Control

• Preventing communicable and non-communicable diseases
• Promoting hygiene and sanitation practices
• Strengthening outbreak preparedness and response
• Encouraging healthy lifestyle behaviors

Module 8: Digital Health Promotion Tools

• Using mobile and digital platforms for health messaging
• Leveraging social media for health awareness campaigns
• Applying data tools for health communication
• Enhancing digital engagement in health programs

Module 9: Monitoring and Evaluation of Health Programs

• Developing indicators for health promotion outcomes
• Measuring behavior change effectiveness
• Collecting and analyzing health program data
• Improving programs through feedback systems

Module 10: Scaling and Sustainability of Health Programs

• Scaling successful community health interventions
• Ensuring sustainability of health promotion initiatives
• Strengthening partnerships for health programs
• Integrating health promotion into long-term development systems

Training Approach

This course will be delivered by our skilled trainers who have vast knowledge and experience as expert professionals in the fields. The course is taught in English and through a mix of theory, practical activities, group discussion and case studies. Course manuals and additional training materials will be provided to the participants upon completion of the training.

Tailor-Made Course

This course can also be tailor-made to meet organization requirement. For further inquiries, please contact us on: Email: training@upskilldevelopment.com Tel: +254 721 331 808

Training Venue 

The training will be held at our Upskill Training Centre. We also offer training for a group (at a discount of 10% to 50%) at requested location all over the world. The Onsite course fee covers the course tuition, training materials, two break refreshments, buffet lunch, airport transfers, Upskill gift package, and guided tour.

Visa application, travel expenses, dinners, accommodation, insurance, and other personal expenses are catered by the participant

Certification

Participants will be issued with Upskill certificate upon completion of this course.

Airport Pickup and Accommodation

Airport pickup and accommodation is arranged upon request. For booking contact our Training Coordinator through Email: training@upskilldevelopment.com, +254 721 331 808

Terms of Payment:

Unless otherwise agreed between the two parties’ payment of the course fee should be done 3 working days before commencement of the training so as to enable us to prepare better.